Driving Force Talk at Petersen Automotive Museum
June 15 @ 6:00 pm – 8:00 pm
Los Angeles has long been recognized for its deep connection to the automobile. While factors like terrain, climate, and urban planning have been touted as the reason behind this love affair, the role of auto dealers has been overlooked. With innovations like on-site repairs and dealership-direct financing, dealers ensured the survival of the fledgling auto industry, convincing consumers of the necessity of owning a car. Join authors Darryl Holter and Stephen Gee as they discuss their latest book, Driving Force: Automobiles and the New American City, 1900-1930, exploring how local car dealers transformed a novel form of transportation into one of the defining characteristics of our city.
Event is Free! Attendees will have the chance to join guided tours of our early 20th century car collection and are eligible for a 10% discount off membership. Light refreshments and tours from 6 pm – 7 pm. Main event starts at 7 pm.